Leading Cava brand Marqués de Monistrol has launched an on-pack collarette competition to win a luxury 5-star hotel break in Spain. News of the consumer incentive competition coincides with a sustained period of strong brand performance, with Marqués de Monistrol continuing to build growth against a backdrop of decreasing volumes in the Sparkling category.
Founded in 1882 and with 127 years of winemaking history, the Marqués de Monistrol portfolio features a range of Vintage, Premium Cuvée and Non-Vintage Cava. The brand has experienced a year-on-year volume increase of one per cent to 272,000 9L cases, whilst value has risen to £17m, a growth of 11 per cent year-on-year. In addition, the average unit price increased by £0.45 to £5.211.
The on-pack promotion, which will run until 31st August, offers consumers the opportunity to win a luxury 5-star mini-break and wine spa treatments for two people to Hacienda Zorita, Spain’s first wine hotel, located near Salamanca in the heart of the Duero Valley. Further prizes include three-month memberships to the Gourmet Society. Entry to the competition is through the dedicated Marqués de Monistrol website www.celebratemonistrol.com. The competition, which is now on-shelf in key Marqués de Monistrol accounts Tesco, Waitrose, Asda, Morrison’s, Budgens and Londis, is designed to communicate the brand’s positioning of ‘a culture of celebration’ and ‘affordable luxury’, drawing on the celebration and appreciation of the small things in life.
In further news, the award-winning 2006 vintage is due in-store at the end of June. The highly regarded 2006 vintage, widely recognised as an excellent vintage for Cava, was the recent recipient of a number of high profile awards including IWSC Silver ‘Best in Class’ for Vintage Cava Brut 2006; IWSC Silver for Premium Cuvée Vintage Rosé; IWSC and Decanter Bronze for Vintage Rosé and IWSC, IWC and Decanter Bronze for Clos Monistrol.
Rounding out the award-winning portfolio are Marqués de Monistrol NV Rosé (IWSC Bronze) and Marqués de Monistrol NV Brut (IWSC and Decanter Bronze).
The Marqués de Monistrol range is available through Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Coop, Budgens, Londis in addition to leading independent retailers.
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