Rioja wine producer Bodegas Berberana has teamed up with West End musical Zorro in an expansion of its UK marketing campaign. The on-pack promotion, the company said today (15 October), will run until early 2009 and offers consumers the opportunity to purchase discounted tickets to Zorro, as well as win a trip to Spain.
The promotion is running across the Berberana range and available in multiple grocers including Tesco, Sainsbury's, Morrisons and Co-op. Berberana also has a number of tastings at trade and consumer events taking place throughout autumn, including the World Travel Market show, Square Meal Venue & Event show, Tesco Wine Club Fairs and the Wine Show.
Berberana is distributed in the UK by United Wineries. Rioja brand Marques de la Concordia, the award winning Arribes del Duero brand, Durius, and premium Rueda label Vega de la Reina.
Note to editors:
In addition to the launch of the Durius River Café, the Marques de la Concordia family of wines has also recently opened two Durius All Natural food projects - Hacienda San Nicolas, an organic Jamón ibérico and cheese estate and Burgo de Padua, an olive oil and balsamic vinegar estate in the village of Ledesma.
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